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International Hospitality Investment Forum 2022 has ended
Wednesday, May 4 • 12:00pm - 1:00pm
VIBE EMEA, Optimising F&B Revenue: Perfect Serve, How to Drive Hospitality Footfall & Maximise Food & Beverage Revenue

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CGA’s Graeme Loudon & Karl Chessell will shine a light on the key trends within the global hospitality market, uncovering what consumers are looking for in their visits to F&B venues & mapping the new consumer journey from pre-planning to food and drinks choices. The session will also discuss what venues can do to attract more customers and deliver them a great experience that will make them want to come back again and again, using illustrative examples of the venues which are at the forefront of excellence in this space. Delivering a great customer experience is only possible with a strong and engaged staff roster, in today’s labour market that can be a tough thing to achieve, CGA will highlight how staff shortages are impacting the market, and what employers can do to build a strong front of house team staff by utilising CGA’s operator & bartender research programmes. Once consumers are in venue, CGA will use their market leading On Premise consumer studies & sales data to highlight the key trends in the market today and discuss the important considerations when building your menu range to ensure you can generate maximum return from your offering.Shining a light on the key trends within the global hospitality market, uncovering what consumers are looking for in their visits to F&B venues & mapping the new consumer journey from pre-planning to food and drinks choices.

Speakers
avatar for Graeme Loudon

Graeme Loudon

Managing Director, EMEA, CGA
Graeme is responsible for identifying new areas of growth for CGA’s market leading product suite in EMEA.  Leading new commercial strategies into new territories, he has successfully delivered insight solutions in over 25 markets globally. With over a decade of experience consulting... Read More →
avatar for Karl Chessell

Karl Chessell

Director - Hospitality Operators & Food, CGA
Karl Chessell is CGA’s Director for Hospitality Operators and Food in EMEA. He works closely with pub, bar and restaurant operators to make insight led decisions around location planning, marketing and operations. He and his team work with operators and trade bodies to understand... Read More →



Wednesday May 4, 2022 12:00pm - 1:00pm CEST
Hugos South

Attendees (2)